Today our guests will talk about Object Oriented UX, or OOUX for short. The idea is rooted in practice, starting from a project for CNN in 2012. Since then the idea has evolved into a repeatable approach, helping UXers tackle any type of app, site or software. Grooming this OOUX approach since beginning is today’s Giver of advice, Sophia Prater. As a practitioner and trainer, she has worked with companies like CNN, Delta airlines, AT&T, Coca Cola, and many others. We also welcome our Seeker of advice, Joseph Duteil. He is UX Design Lead at Whitespace in Geneva, Switzerland, and has worked with clients in banking, such as EFG and Pictet, as well as the pharmaceutical giant, GSK.